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Course Snapshot

There is Something Only You Can Offer – by Ushi Patel

There are millions of great ideas and concepts out there and millions of people who can showcase their work online or in marketing materials exactly like you do, if you remain in the realm of pure capability.

Why would anyone stop, look and consider you? Your heart, your passion, your authenticity, your story, your value are what makes you stand apart in a sea of sameness and world full of noise.

“There is Something Only You Can Offer” is an online, on-demand course, lead by brand strategist, Ushi Patel, offering over five hours of instruction, tools, strategies, insights and inspiration on personal branding  –  how to identify and articulate your value – what you alone can offer.

Value is the most important gift that you can give yourself; value is the starting point of any endeavor, the foundation of every brand. Each of us is valuable. Each of us contributes value. Each of us, no matter our background, gender, ethnicity, or the challenges we’ve faced, has the power to create prosperity, a fulfilling life, one that can make a difference for others and our planet. Each of us has something only we can offer.

“There is Something Only You Can Offer” will help you unleash your passion, launch your brand, build your business, hone your message, increase revenue, and make your dreams real. Register today.

 There is Something Only You Can Offer BETA is available for $197 ($397 regular).

Participate in this course if...

  • You are looking for clarity and focus about your brand or life in general. You want to identify and unleash your passion.
  • You want to make a difference for people and the planet while also making your dreams a reality.
  • You want to launch your brand or grow your business.
  • You want to hone your message and articulate your unique offering in the market place.
  • You are stuck when it comes to writing content for your website and marketing materials, overwhelmed by all the social media craziness and promoting yourself.
  • You want to know why you put so much effort into marketing your product or service and seem to get far less return than you expected or hoped.
  • You sometimes feel like a robot. You feel like you are working your butt off for something that does not matter that much to you, with very little return or feeling of accomplishment and satisfaction.
  • You want help clarifying your business model – creative methods for revenue generation, the product and services you offer, the price you offer them at, and the operational structure you need to support that offering.
  • You freak out or shy away when someone asks you what you do.
  • You want to ask for a raise. You are apprehensive or totally scared of having a conversation around you and money. Or, you feel that you are underpaid or under-appreciated.
  • You are looking to make a career change.
  • You believe in bringing your heart to work and that money can be made with integrity.
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  • Get your happiness on
  • Recover and claim your value – what you alone can offer
  • Hone your message.
  • Determine your point of differentiation – what sets you apart in the market and from competitors
  • Define what you want – your desired future
  • Love your quirks, rock your passion
  • Identify and know your target audience
  • Clarity and focus
  • Communicate your value creatively and beautifully
  • Focus your efforts – more output with less input
  • Learn at home, at your own pace, as your schedule allows
  • Buy it once, listen to it as many times as you want or need
  • Get inspired and fired up about your life
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Session Overview

 

In Part One, Brave the Unknown:

  • Understand the power, significance and benefits of knowing your value – what you alone can offer.
  • Receive the roadmap for knowing and articulating your value.
  • Define key branding terms.
  • Distinguish between vision, mission, purpose and value.
  • Recognize the trends that will impact your brand in big ways.
  • Learn how individuals and brands create demand for what they offer.
  • Connect to and access your courage.
 

In Part Two, Meet the Creator:

  • Connect to and access your creative power, the place from where all expression emerges, the seat of authenticity, the birthplace of value.
  • Identify the thoughts and messaging that are undermining you and, therefore, your communication.
  • Anchor in gratitude.
  • Unify the heart and mind.
  • Unearth the visuals – colors, symbols, and textures  – that communicate your value in an instant.
  • Harness creativity to reinvigorate your brand.
  • Turn your thoughts into allies.
 

In Part Three, Passion is Rich:

  • Revive and reclaim your passion.
  • Determine the core capabilities that give you a competitive advantage – why people decide to choose your brand over all other similar concepts or alternative choices.
  • Uncover the “arc of your story,” the collection of experiences that contribute to what only you alone can offer, the thread that weaves your life together.
  • Conduct an asset inventory – the sum of your knowledge, experience, capabilities and outputs.
  • Recognize the value of your life experience and contributions.
  • See the challenges you’ve faced as opportunities for making a difference for others and as potential revenue generation opportunities.
  • Gather and collect the data to inform your positioning strategy, your bio, company story, web copy, resume, and promotional copy
 

In Part Four, Clarity Generates Momentum:

  • Define your niche.
  • Conduct market segmentation – narrowing your audience down to a specific group of people that demonstrate a need for what you offer and possess the capacity to pay or trade for it.
  • Define the benefit people experience from engagement with you and your brand.
  • Articulate your desired future and the difference you want to make – what your value looks like when it takes hold in the world.
  • Shift from a goal orientation towards success to a mission orientation towards fulfillment.
  • Identify the point, for you, where work becomes play.
  • Focus your efforts.
 

In Part Five, Make Your Mark, Blaze Revolution:

  • Identify, assess and analyze competitors.
  • Determine your competitive advantage or point of differentiation – why people decide to choose your brand over all other similar concepts or alternative choices.
  • Define the results that make you a leader in your market space.
  • Visually organize all the elements of your value proposition
  • Explain the rationale for why your product or service is priced the way it is.
  • Know exactly what messages, promises and benefits produce the greatest interest and sales.
  • Know where to focus your marketing budget.
 

In Part Six, There is Something Only You Can Offer:

  • Write your value proposition.
  • Develop your value statements.
  • Revamp or create your bio and company story.
  • Communicate clearly, creatively and enthusiastically.
 

In Part Seven, Command Excellence:

  • Review key points from course.
  • Assess your process and progress.
  • Identify next steps in light of new understanding and learning.
  • Develop a Brand Book.
  • Get your team and vendors on the same page, moving in the same direction.
 
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More About Ushi Patel

Ushi Patel, MBA, is the founder of Everstrong Inc., a branding company, that offers the inspiration, strategies, tools and innovative perspectives to help people create and grow their personal brands.

Ushi is the designer, producer, and teacher of Everstrong’s premier course, There is Something Only You Can Offer, which helps people define their personal brand and communicate their value. This breakthrough course features a methodology derived from Ushi’s branding work spanning 10 years with over 40 niche brands and hundreds of individuals, as well as a unique framework developed out of her own process of recovering and claiming her value.

In 2011, in pursuit of her passion and creativity, Ushi exchanged 14 hour, over-caffeinated days for her hiking shoes and a Hipstamatic clad iPhone, setting off for the mountains of the greater San Francisco Bay area. There, in the presence of nature, she found her art. This year, Ushi will release her debut book, Brave the Unknown (Skywriter), a collection of poetry that inspires courage and passion. She shares her poems and photography at www.BravetheUnknown.com.

Ushi is a graduate of Rochester Institute of Technology’s prestigious College of Imaging Arts and Sciences and College of Business, where she learned design, typography, printing and to defy the norm – earning her MBA at 21 and becoming one of the shortest NCAA volleyball all-Americans and record holders.

Ushi is a Board Member of Story Bridges an educational non-profit that designs and implements creative, cutting edge storytelling programs that educate, heal and empower individuals and communities. She is willing and eager to collaborate with any organization working with youth and creativity.

Ushi is the first born of Indian, South and Central African immigrants, the original entrepreneurs, and her inspiration. She is the great granddaughter of a man who stared down the gutter and in the face of racism and chose his value over circumstance. He said, “No, I want something better for my family and my community.” And, he got it.

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Common Questions

Do you have a money back guarantee?

We are committed to offering the highest quality products and services, dedicated to customer satisfaction, and fully stand behind our courses. If you find within 30 days of the start date of the course that you are not satisfied with the program, you may request a 100% refund of your payment. Refunds will be issued in the same form of payment made and may take up to three weeks to process. Please make requests for refunds in writing to customerservice@everstrong.com.

What does BETA mean?

The term “BETA Product,” emerged out of the tech industry and is used describe a product that is being tested by potential customers prior to being formally launched into the marketplace. At Everstrong we believe that launching products as BETA is the ultimate in collaboration and quality assurance.

The course content and course delivery has to be effective and efficient. Our BETA version is the highest quality product we can make and deliver without having input from and interaction with our customers, in this case, course participants.

Ushi has tested the framework, tools and strategies offered in There is Something Only You can Offer with her clients, however this is the first time she has distilled the content into a 7-part, audio, online, on-demand course with the goal of reaching millions.

Offering the course as a BETA version is a win-win. You will receive the course at a $200 discount. Ushi and the Everstrong Team will be able to measure and test the effectiveness and efficiency of the model. The course will be in BETA from June 6, 2012 until October 6, 2012, after which it will be released globally at $397.

If the course content or flow shifts based on the input we receive during the BETA release, you can access the updates for free. This means you only pay once – you will receive the BETA product plus the Super Product for $197.

What do I receive when I register for the course?

You receive access to a PDF of The Course Transcript and Study Guide (82 pages) and to 5 and half hours of audio that can be streamed at anytime on any computer via the Internet. To receive this course content, one-on-one with Ushi, in a retreat format would typically cost $3,000.

What do I need for participation?

The course: There is Something Only You Can Offer is offered online, on-demand. You will need an Internet connection to listen to the audio portion of the course and access to a printer if you would like to print the PDF transcript and study guide (which is highly recommended). You will also need a journal, something to write with and 3 different color pens or markers. Many participants find it useful to create a binder, which includes a print out of the transcript and study guide and the notes created while engaging with the course.

What do I do if I am experiencing technical difficulties?

First, check if your Internet connection is live.  Second, refresh your browser. Third, try logging out and in again. If none of that works, email us at customerservice@everstrong.com. We are here to help!

How can I learn more and expand on the process offered in this course?

You can visit www.UshiPatel.com/brandstrategy, to get more information on our one-on-one strategy sessions. You can also visit ushi.kontribune.com where Ushi and her “Band of Branders” will continuously post content related to the course material.

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